Why Online Marketing Matters – How Small Business Can Get More Customers, Sales & Profits

Economics and Business

L. V. Kline, „Why Online Marketing Matters – How Small Business Can Get More Customers, Sales & Profits“
Ken Black, „Business Statistics: Contemporary Decision Making“
Christine J. Walley – Exit Zero: Family and Class in Postindustrial Chicago
Cross-Border Entrepreneurship and Economic Development in Europe’s Border Regions by David Smallbone, Friederike Welter, Mirela Xheneti
Management – Von den Besten lernen, 2 Auflage by Frank Arnold

L. V. Kline, „Why Online Marketing Matters – How Small Business Can Get More Customers, Sales & Profits“

English | 2013 | ASIN: B009WXRAS6 | EPUB, MOBI | 116 pages | 1 MB

This book serves as a primer to help you understand the online marketing landscape, select the best strategies for you and begin to transform your business. It was designed to be read in straight forward, bite-sized pieces making it easy for time-pressed business owners to consume in just a few minutes at a time.
Topics covered in this book range from online marketing and advertising to internet search marketing. You will discover many opportunities to run an internet marketing promotion of your own.
You will learn how to:
Use the current social media hotspots & niche sites to your advantage
Get found by your customers and the search engines
Use audio and/or video to connect with your customers
Keep your customers engaged by blogging
Use article marketing and social bookmarking to gain exposure
Get leads and build customer relationships with e-mail marketing
Build customer loyalty by using event marketing
Get free traffic by using search engine marketing
Connect with customers by using mobile marketing
Find help if you’re simply out of time
Choose a strategy that won’t wear you down
„Why Online Marketing Matters“ explains the need to be online, why and how online marketing works to get more customers, and introduces the many options available to you. Worksheets guide you step-by-step from doing internet marketing research to creating a business development strategy and online marketing plan that suits your needs.

Ken Black, „Business Statistics: Contemporary Decision Making“

English | 2009 | ISBN: 0470409010 | 864 pages | PDF | 16,9 MB

Applying the Power of Statistics to business Strategies.
Every business area relies on an understanding of statistics to succeed. Ken black’s business Statistics: contemporary Decision making effectively equips students with the quantitative decision-making skills and analysis techniques needed to make smart decisions based on real-world data.
The Sixth Edition helps professors to facilitate a highly successful, mathematically appropriate experience for each business statistics student.
Highlights of the 6th Edition:
• Decision Dilemma-Chapter-opening vignettes and end-of-chapter solutions present relevant business-world scenarios.
• New Organization-Chapters and topics such as regression analysis and correlation have been restructured to reflect the most common teaching order.
• Tree Taxonomy Diagram-Streamlined and reduced in size so students can see the big picture of inferential statistics, faster.
• Excel and Minitab databases, and a new HTAB system-Problems and exercises from a management perspective, similar to PDCA and DMAIC of Six Sigma.
• Video Tutorials-Twelve video sessions that feature the author providing students with extra assistance on key difficult topics.

Christine J. Walley – Exit Zero: Family and Class in Postindustrial Chicago

Published: 2013-01-17 | ISBN: 0226871797, 0226871800 | PDF | 240 pages | 3 MB

In 1980, Christine J. Walley’s world was turned upside down when the steel mill in Southeast Chicago where her father worked abruptly closed. In the ensuing years, ninety thousand other area residents would also lose their jobs in the mills—just one example of the vast scale of deindustrialization occurring across the United States. The disruption of this event propelled Walley into a career as a cultural anthropologist, and now, in Exit Zero, she brings her anthropological perspective home, examining the fate of her family and that of blue-collar America at large.
Interweaving personal narratives and family photos with a nuanced assessment of the social impacts of deindustrialization, Exit Zero is one part memoir and one part ethnography— providing a much-needed female and familial perspective on cultures of labor and their decline. Through vivid accounts of her family’s struggles and her own upward mobility, Walley reveals the social landscapes of America’s industrial fallout, navigating complex tensions among class, labor, economy, and environment. Unsatisfied with the notion that her family’s turmoil was inevitable in the ever-forward progress of the United States, she provides a fresh and important counternarrative that gives a new voice to the many Americans whose distress resulting from deindustrialization has too often been ignored.
This book is part of a project that also includes a documentary film and interactive website. For more information, and the chance to share your own stories, photos, and artefacts regarding the history of Southeast

Cross-Border Entrepreneurship and Economic Development in Europe’s Border Regions by David Smallbone, Friederike Welter, Mirela Xheneti

Language: English | 2013 | ISBN: 184844768X | 288 pages | PDF | 4,5 MB

This topical study focuses on entrepreneurship and economic development in Europe’s border regions. It highlights the effects of EU enlargement in these regions – both within the EU and in neighboring countries – paying particular attention to cross-border entrepreneurial activity.Cross-border cooperation involving entrepreneurs is attracting increasing attention in Europe as EU enlargement has increased the length of its borders with the former Soviet republics. The expert contributors highlight that border regions tend to be economically disadvantaged as a result of their peripherality, which means that cross-border cooperation for business purposes represents a potential development tool. This groundbreaking book contains an empirical evidence base drawn from regions in EU member states and the Newly Independent States, as well as providing a conceptual base for informed policy development.This insightful book will prove invaluable for academics and students of entrepreneurship, economics, development and European studies.Contributors include: E. Aculai, G. Agelopoulos, N. Alex, A. Bulgac, V. Gryga, N. Isakova, S. Kolb, K. Kolarov, O. Krasovska, L. Labrianidis, O. Linchevskaya, B. Piasecki, M. Pihlak, A. Pobol, A. Rogut, M. Slonimska, A. Slonimski, D. Smallbone, K. Todorov, U. Venesaar, N. Vogiatzis, E. Voutira, M. Xheneti, F. Welter, P. Zashev

Management – Von den Besten lernen, 2 Auflage by Frank Arnold

German | 2012 | ISBN: 3446430512 | 464 pages | EPUB | 6 MB

Wie erklären sich die beeindruckenden Lebensleistungen so unterschiedlicher Menschen wie Steve Jobs und Roger Federer, Herbert von Karajan und Barack Obama, Coco Chanel und James Watt? Wie schaffte es Warren Buffett, ein Vermögen aufzuhäufen, von dem die meisten nur träumen können?
Wie konnte Bill Gates ein Unternehmen aufbauen, das sich schnell zum unangefochtenen Marktführer in einem Milliardenmarkt entwickelte? Die Antwort: Alle diese Menschen waren nicht nur begnadete Künstler, Wissenschaftler, Politiker oder Unternehmer – sie waren gleichzeitig auch hervorragende Manager. So konnten sie aus ihren Talenten mehr machen als andere, das machte sie erfolgreich. Frank Arnold beschreibt in seinem internationalen Bestseller über 60 Persönlichkeiten aus den verschiedensten Bereichen der Gesellschaft. Von dem „Erfolgswissen“ dieser Persönlichkeiten können alle profitieren – denn Management geht jeden an: Führungskräfte aller Ebenen, Unternehmer und Freiberufler, aber auch jeden, dem seine persönliche Entwicklung und Karriere wichtig ist. Noch nie wurde Management so verständlich und unterhaltsam vermittelt!